Floristry Business Unit
Duration: 2 days
Time: 9.30am – 4.00pm
Location: Dunchideock, Exeter, Devon or Online
In-Class Unit :
Thursday 19th and Monday 23rd January 2023
Monday 22nd and Tuesday 23rd May 2023
Thursday 5th and Monday 9th Oct 2023
Wednesday 8th & Thursday 9th March 2023
Aimed at florists at the start of their careers and students finishing the beginner’s Level 2 or Advanced Level 3 course.
Becoming a professional florist is not just about the flowers, but about running and managing a business with all that entails from finance and marketing to purchasing, costing, insurance and planning. Our Academy floristry courses give you the skills and techniques to produce beautiful floral designs, for example, but how do you find the people to buy them?
If you have recently started out in business or are going to start your own commercial venture on completion of your practical floristry course, then our Essential Guide to starting a Florist Business course is for you.
Planning is essential for any commercial enterprise, whether new or established. With an ever-changing economy, trends and new competitors, business plans need to be reviewed and updated on a regular basis. This course will help you plan your strategies, look at your competition, create a brand image, keep track of your financial position and make best use of social media.
Day 1 will look at:
- Business planning
- Targeting prospective customers
- Costing floral designs
- Social media for florists
Day 2 will cover:
- Cash flow
- Branding yourself and your business.
- Marketing yourself and your business
- Objective setting
- Other responsibilities: legal, accounting, insurance
You will leave with lots of tools to inspire you to set up your brand, business, social media and web site.
“I found the course incredibly helpful as it focused my mind on the type of business I’d like to have and the steps I need to take to actually get it up and running! I have felt a bit daunted at times when I’ve thought about starting a floristry business the business course has given me the confidence to believe that I can do it. There was a wealth of useful information and the informal style in which Julie and Kathryn presented it made it both engaging and fun. I now feel motivated to start putting the ideas I came away with into action” Melanie Y
Choose Your Dates
If this is the first time you have been with us or you are returning to complete another unit, we would like to welcome you to the Academy of Floral Art and hope that you find this an inspirational journey.
Microwave and fridge available.
Studio telephone number:-
Venue 1 – 3 Dunchideock Barton, Nr Exeter,EX2 9UA, Tel No: 01392 834893
See below directions and map – Google Map Link
The easiest way to get to us is from the Plymouth road and when you get to the top of Haldon Hill on the brow of the hill you will see the sign to Dunchideock, turn off and follow the signs. You will go along the ridge of Haldon Hill, pass the Haldon Belvedere Tower and then start going down a hill, when you get out of the tree’s you will see a sign to the left for Dunchideock Barton, and Church, turn left here and head towards the church, when you get to the church you will see a court yard to the right, we are unit 8.
Alternative route from Okehampton Road below.
From M5 you can turn off on the A30 Okehampton Road, then take the first junction signed to Exeter, Alphington/ Ide, at the bottom of the slip road you will get to a big round about, take the first turning to the left signed to Ide, continue to A.
Coming from Okehampton take junction signed to Exeter, Alphington/ Ide, at the bottom of the slip road you will get to a big round about, take the third turning signed to Ide, continue to A.
A=Follow this road until you see sign to Ide village then turn off left and keep on this road for about 7 minutes. Eventually you will start going up a hill and see a thatched house with pillars on the road, just after Lord Haldon Hotel entrance. You will see a big sign to Dunchideock Barton, turn right here and follow road to the Church, our studio is in the court yard to the right of the Church, number 8. There will be parking outside.
Who Are the Academy?
The British Academy of Floral Art is a top UK floristry school and is the place to train if you want to become a successful florist/ floral designer or just have the experience of a creative floral journey. You have the opportunity to follow the success of our past students who have achieved RHS Gold medals, set up their own successful businesses, either freelance or shops, or go on to become floristry teachers, judges or demonstrators.
- We teach over 120 students per year
- We explore modern and current trends as well as traditional methods.
- World class qualified teaching team with experience of over 18 years.
Who recognizes you as a school?
We are a British Floristry Association (BFA) Institute of Professional Florists (IoPF) College member. We have a tutor on the BFA education board. Plus we are a City & Guilds accredited center.
What will I be able to do once I have completed this course?
Flower Arranging- we offer a range of tasters floristry and flower arranging workshops and courses which are designed for you to learn floral skills to decorate the home.
Floristry Level 2 – you will be fledgling Florist, giving opportunity to create everyday designs either as a freelance florist or give you the opportunity to work in a shop. Plus you can move on to our level 3.
Floristry Level 3 -you will be an advance florist capable to making a wide range of floristry orders, have a greater understanding of your individual style and the floral industry and from here you may want to establish your own business. Access to C&G level 4.
Floristry Level 4- City & Guilds you will have the title of Higher Diploma in Floristry (ICSF) which will enhance your design ability and support you in business, manager level in a shop, teacher, demonstrator, judge.
Floristry Level 5- City & Guilds Master Diploma in Professional Floristry (MDPF) highest level achieved, giving national recognition as a top floral designer, teacher, business owner or high level manager.
What will this courses include?
Practical lessons that are supportive and friendly that give you tuition and clear demonstrations of design construction and techniques, covering a full range of current commercial and floral designs.
What happens if I can’t make a lesson?
To successfully complete the course it is important to attend all lessons. If through unexpected circumstances you have to miss a lesson please let your tutor know as soon as possible.
No refund can be given for missed classes; however as a gesture of good will we will endeavour to offer you an alternative date to catch up the missed lesson when the unit is repeated; this is subject to application and availability. It is the students responsibility to organise this date with the Academy.
If the Academy has to cancel a lesson for any reason, we will ensure that you are given an alternative date to catch up the missed class.
What will I learn besides the floral designs?
Flower Arranging- poisonous and irritant plant, care of flowers, using sundries and mechanics
At level 2 – Flower and foliage names, poisonous and irritant plants, costing, customer care, buying, ordering, care of flowers and elements and principle of design.
At level 3- Branding, costing for your business, environmental concepts, applying design skills and inspiration from abroad. Corporate clients and customer care.
At level 4- Business and marketing studies, historical influences, botanical science and event planning.
At level 5 – Running a business including laws and legislation, accountancy, people management, plant science and international studies.
How do the professional floristry your courses work?
We have split the professional floristry courses content into subject units, these can be taken individually or built up to into a full qualification.
To achieve our full qualification you need to complete:-
Level 2 – 3 practical units, the heart of design unit and pass the practical exam unit.
Level 3 – 3 practical units, the heart of design unit (if not taken at level 2) and pass the practical exam unit.
Level 4/5 – 5 practical units and exam unit- 3 years from registration to complete course.
Are your floristry courses flexible?
There is no time restriction on completing the full level 2 and 3 and you pay for and complete one unit at a time. The flexibility of the course helps to support your personal floristry journey and build around your life style and business.
Level 4 and 5 City & Guilds needs to be completed within 3 years of registration.
Is there a lot of written paper work or assessment?
Professional Floristry Qualifications
Our level 2 and 3 practical units have been designed so that there is no written paper work or classroom assessment. To develop your skills and confidence as a florist the units are hands on and practical. To enhance your knowledge we cover theory and costing in the class through discussion and hand-outs. There is an final practical exam if you would like to achieve the full qualification.
Level 4 and 5, City & Guilds there is an equal balance of written and practical work, to achieve each unit you have to pass the set assignment or assessments written by City and Guilds. To achieve the full qualification there is a theory and practical timed exam.
Flower Arranging Classes
Theses recreational classes have no course work or paper work, just pure practical and demonstrations.
What are the classrooms like?
The classrooms provide a creative space for you to relax and enjoy your course. The class sizes are small so you have plenty of one to one with the teacher. Tea/ coffee is provided free of charge. Plenty of free parking at our venues.
(Our recreational flower arranging classes may at some venues have a maximum of 20 per class).
What qualification do I get?
Flower Arranging – These courses are purely recreational and have no formal qualification.
Level 2 and 3 – On the completion of each unit you receive a certificate of attendance. To achieve our full level 2 or 3 you need to complete 3 practical units, the heart of design unit and pass the practical exam unit, then you will receive a British Academy of Floral Art level 2 or level 3 certificate and a studied at the Academy pin for your website.
Level 4 and 5- On completion of a single unit you may request a certificate of attendance. On completion of full units and passing of exam you will receive a City and Guilds Certificate and an Academy of Floral Art Master Training Program level 4 or level 5 certificate and a studied at the Academy pin for your website.
Is this qualification recognized?
Yes, this qualification is recognized by our professional body the British Floristry Association (BFA) and once qualified you can become a member on their Institute of Professional Florists register. The level 2 and 3 is based on national floristry standards so that you can gain employment as a Florist. You can enter UK Worlds Skills and with our certificate, you can carry on studying our Master training program City & Guilds Floristry level 4 & 5 ( which is recognized worldwide).
How long will it take me to qualify?
The fastest you can achieve:-
- Fast track– 6 weeks.
- Weekly – 1 year.
- Weekends 18 months.
- Weeks – 2 to 3 months
To give you flexibility you can do more than one unit at a time, which would reduce the amount of time to complete the course.
Level 3- 1 year
Level 4 and 5 – 24 months
When do your courses starts?
You have a choice of start dates throughout the year, spring, summer and autumn.
What happens when I leave?
As a student you become a member of our Academy family with access to continued support via our private Academy student facebook group, where you can ask any question and have support from tutors and past students. Plus we will send you a newsletter keeping you up to date on Academy events, trips, workshops and courses that may benefit you.