It’s been a Golden Year for Academy Student, Charlotte Dawe

Charlotte Dawe is clearly a woman who responds well to pressure. For the past year, this talented and creative florist has been expertly juggling the demands of a full-time role as a professional florist and studying the advanced Academy Masters course.

Charlotte Dawe at World Skills

Led by Academy tutor and Dutch, British and US Master Florist, Tina Parkes, the Academy Masters Level 4 programme (incorporating City & Guilds Level 4) explores complex floral design concepts, trends and techniques, the history of floral design and the fundamentals of running a floristry business. Charlotte took just 18 months to complete the ten study modules and passed her Academy Masters and City & Guild Level 4 exams this autumn with flying colours.

“The Academy Masters Level 4 has been a fantastic experience,” says Charlotte. “As well as the City & Guilds Level 4 qualification, there is a whole additional layer of practical, technical and industry knowledge involved in the Academy Masters, which has built my confidence and expertise no end.”

Ever up for a challenge, Charlotte entered the 2017 WorldSkills UK competition to pitch her technical and creative skills against other trainees and young people. Encouraged by her employers, Flower Scene in Launceston, and by Tina and the Academy team, Charlotte sailed through the qualifying heats and straight into the live national finals in front of an audience of 80,000 visitors at the Skills Show in Birmingham’s NEC. Undaunted, Charlotte created five outstanding floral designs on a fashion show brief: a standing floor arrangement for the catwalk, a body adornment for a model, a bridal design, a hand-tied bouquet and a waterfall floral arrangement. At the grand Closing Ceremony, Charlotte was revealed as the overall winner of the national competition and awarded the WorldSkills UK Gold medal for her outstanding workmanship.

“It was great to win and I was very excited when I found out at the awards ceremony on the Saturday night,” said Charlotte. “I couldn’t really believe it. Looking ahead, I’m going to keep working at it and bettering myself and jump into as many opportunities as I can.”

“We are thrilled for Charlotte and extremely proud of her achievements,” says Tina. “Charlotte is very creative and so receptive to new ideas and techniques. You never stop learning in the floristry industry and Charlotte is a fantastic advert for the value of continued study.”

Following Charlotte’s win, the Academy was proud to receive a letter from Dr Neil Bentley, Chief Executive of WorldSkills UK praising Charlotte’s success and the Academy’s role in her training: “I recognise the dedication that Charlotte has shown in preparing for the competition, and that this has been fitted around training commitments and employment. I am also aware that without your continued support they would not have been able to enter the WorldSkills UK competitions, so thank you for this ongoing support.”

For more information on World Skills UK see:

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