Academy of Floral Art
Let us introduce ourselves…
The Academy of Floral Art is a unique, independent and inspirational floristry school with an outstanding reputation for floristry excellence…and fun!
Julie Collins and Tina Parkes founded the Academy a decade ago, and today – modesty aside – have the most highly qualified and award-winning floristry teaching team in the country. We are the people to help you discover your full potential.
We are all firm believers in life-long learning and practice it ourselves. We know what it’s like to juggle work, home and training, so we make our courses flexible, modular, hands-on and packed with information and inspiration.
Meet the Academy team:
Julie Collins (Principal)
BTec ND, ICSF, Cert Ed, City&Guilds MDPF (Level 5 – British Master), Institute of Professional Florists (IoPF) Academic Fellow
On starting out: “I started my career in the bank, but found there was a limit to how creative I could be with a bag of coins! So, I decided to change careers and re-trained as a florist, developing a successful wedding flower business and teaching floristry at Bicton College.”
Proudest floristry moment: “I completed my Master Diploma in Professional Floristry with City & Guilds in 2011 was thrilled to receive the Teleflower ‘Floristry Student of the Year’ award in both Practical and Theory. I loved the creative challenge and design development of the Level 5 course, and now I get to share that enthusiasm with my students.”
Academy Highlight: “I am very proud of the Academy Level 2 and 3 courses that Tina and I developed. We have taken elements of the traditional courses, and given them a European twist, which means lots of hands-on, practical experience to bring students on more quickly in the early stages.”
Tina Parkes (Principal)
NDSF, FBFA, CERT ED, Dutch Master, AIFD (US Master), LCGI, City & Guilds MDPF (Level 5 – British Master), Institute of Professional Florists (IoPF) Academic Fellow and RHS Chelsea Gold medallist
On starting out: “I started in floristry at 16 on a YTS scheme and just loved it from the start! I worked in a flower shop in Exmouth, studied for my floristry exams and ended up managing the shop, before moving to Bicton College as Head of Floristry.”
Proudest floristry moment: “I’m currently the only English florist to hold a Dutch Masters, and have since been awarded the American Masters (AIFD), British Masters (Level 5) and – at this year’s RHS Chelsea Flower Show – an RHS Chelsea Gold medal.”
Academy Highlight: “Teaching floristry is a real passion for me, and I really believe in the importance of teaching technique and design well. I’m on the BFA’s Education and Training Board and demonstrate to florists all over the world, but nothing is more satisfying than seeing our Academy students progress over the course of their time with us”.
Amanda Randell-Cox (Tutor)
LCGI, City & Guilds MDPF (Level 5 – British Master), Institute of Professional Florists (IoPF) Academic Fellow and RHS Chelsea Gold medallist, AIFD (US Master)
On starting out: “I trained with Royal Warrant Holders, Moyses Stevens in London, before spending five years creating flowers for Disney in Paris. I went on to own an award-winning flower shop in Devon for six years before selling it to become a studio-based event and wedding florist, which I still do alongside teaching.“
Proudest Floristry Moment: “I first came to the Academy as a student myself on the C&G Level 4 course. Going on to do the Level 5 with Tina was the best thing I ever did with regard to my career and my ability to run a successful business. It opened my eyes to the world of floral design and the floristry industry as a whole. Inspired by the Academy, I have gone on to win an RHS Chelsea Gold medal and pass the American Masters exams with the AIFD.”
Academy Highlight: “I have always been passionate about promoting this wonderful industry, so teaching at the Academy is a dream job for me! I just love teaching, sharing some of the skills, techniques and encouraging the students to achieve more than they thought possible.”
Kathryn Delve (Tutor)
HDIF (BSC Hons), ACIB, Academy of Floral Art Level 3, City & Guilds Level 4, Institute of Professional Florists (IoPF) Senior Member and AIFD (US Master).
On starting out: “Like Julie, I started out in the Bank until I caught the floristry bug 14 years ago! I went on a floristry course at Weston-super-Mare College, did work experience at my local florist shop, became a NAFAS member and started studying at the Academy of Floral Art. I now have my own wedding and event floristry business in North Somerset.”
Proudest floristry moment: “I was thrilled to gain a distinction my Academy Level 3 exam and then complete the City & Guilds Level 4 course with the Academy. In fact, my proudest floristry moments have all been through the Academy: I won first place in the Manchester heat of WorldSkills UK, was part of our RHS Hampton Court exhibit, and passed the American Masters AIFD.”
Academy highlight: “I now teach the Academy’s Level 2 and 3 courses at Country Baskets in Bristol, which is such an honour. Having learnt so much with the Academy, it is great to be able to pass that knowledge on to floristry’s newest recruits!”
Jen Mills (Tutor)
MA from Royal College of Art in London, Institute of Professional Florists (IoPF) Senior Member, Floristry Level 2, AFA level 3
On starting out: “My background in 3D design, a lifelong passion for plants and flowers and a love of colour, texture and form have come together perfectly in the world of floristry.”
Proudest floristry moment: “Creating my first event ever as The Floricultural Cabinet (my professional floristry business) was quite the landmark moment for me. Nerve-wracking but ultimately very rewarding!”
Academy highlight: “Through the Academy I’ve discovered a real love for floristry. I completed the Academy Level 2 qualification and went straight on to the Academy Level 3, which gave me the confidence and skills to set up my own business. I am really proud to have joined the Academy of Floral Art as a tutor of their Flower Arranging course.”
Katie Collins (Admin)
Btec Business, A level Photography, A level Film and Media
On starting out: “My background is in customer service and photography and I am also the daughter of Julie Collins so have always been surrounded by flowers and the Academy”
Proudest floristry moment: “Being a model for the Academy at the Malvern show, helping with floral 2D tributes and taking photos of the beautiful designs the Academy produce ”
Academy highlight: “I’m delighted to be part of the Academy team.”