Academy of Floral Art


Let us introduce ourselves…

The Academy of Floral Art is a unique, independent and inspirational floristry school with an outstanding reputation for floristry excellence…and fun!

Julie Collins and Tina Parkes founded the Academy a decade ago, and today – modesty aside – have the most highly qualified and award-winning floristry teaching team in the country. We are the people to help you discover your full potential.

We are all firm believers in life-long learning and practice it ourselves. We know what it’s like to juggle work, home and training, so we make our courses flexible, modular, hands-on and packed with information and inspiration.

Meet the Academy team:

Julie Collins (Principal)

BTec ND, ICSF, Cert Ed, City&Guilds MDPF (Level 5 – British Master), Institute of Professional Florists (IoPF) Academic Fellow, University of Cambridge Business Sustainability Management and British Floristry Association (BFA) Sustainable Office.

On starting out: “I started my career in the bank, but found there was a limit to how creative I could be with a bag of coins! So in 1996, I decided to change careers and re-trained as a florist, developing a successful wedding flower business, teaching floristry at Bicton College and working in my family’s florist shop. In 2009 I joined forces with Tina Parkes to create the Academy, enabling me to share all the wonderful Floristry and business skills I have learn over the years. I am now qualified in sustainability management and moving forward I want to help florists to be as Eco friendly as possible.

Proudest floristry moment: “I completed my Master Diploma in Professional Floristry with City & Guilds in 2011 was thrilled to receive the Teleflower ‘Floristry Student of the Year’ award in both Practical and Theory. I loved the creative challenge and design development of the Level 5 course, and now I get to share that enthusiasm with my students.”. I am now the sustainable office for the BFA which means I can help share all the sustainable advances in Floristry with the Florist community and our students, which is really exciting.

Academy Highlight: “I am very proud of the Academy Level 2 and 3 courses that Tina and I developed. We have taken elements of the traditional courses, and given them a European twist, which means lots of hands-on, practical experience to bring students on more quickly in the early stages.” 

Tina Parkes (Principal)

NDSF, FBFA, CERT ED, Dutch Master, AIFD (US Master), LCGI, City & Guilds MDPF (Level 5 – British Master), Institute of Professional Florists (IoPF) Academic Fellow and RHS Chelsea Gold medallist

On starting out: “I started in floristry at 16 on a YTS scheme and just loved it from the start! I worked in a flower shop in Exmouth, studied for my floristry exams and ended up managing the shop, before moving to Bicton College as Head of Floristry.”

Proudest floristry moment: “I’m currently the only English florist to hold a Dutch Masters, and have since been awarded the American Masters (AIFD), British Masters (Level 5) and – in 2017 I achieved the RHS Chelsea Flower Show Gold medal.”

Academy Highlight: “Teaching floristry is a real passion for me, and I really believe in the importance of teaching technique and design well. I’m on the BFA’s Education and Training Board and demonstrate to florists all over the world, but nothing is more satisfying than seeing our Academy students progress over the course of their time with us”.

Amanda Randell-Cox (Tutor)

LCGI, City & Guilds MDPF (Level 5 – British Master), Institute of Professional Florists (IoPF) Academic Fellow and RHS two time Chelsea Gold medallist, AIFD (US Master)

On starting out: “I trained with Royal Warrant Holders, Moyses Stevens in London, before spending five years creating flowers for Disney in Paris. I went on to own an award-winning flower shop in Devon for six years before selling it to become a studio-based event and wedding florist, which I still do alongside teaching.“

Proudest Floristry Moment: “I first came to the Academy as a student myself on the C&G Level 4 course. Going on to do the Level 5 with Tina was the best thing I ever did with regard to my career and my ability to run a successful business. It opened my eyes to the world of floral design and the floristry industry as a whole. Inspired by the Academy, I have gone on to win an RHS Chelsea Gold medal twice the latest in 2021 where I achieved best in show. I also pass and proud to have passed the American Masters exams with the AIFD.”

Academy Highlight: “I have always been passionate about promoting this wonderful industry, so teaching at the Academy is a dream job for me! I just love teaching, sharing some of the skills, techniques and encouraging the students to achieve more than they thought possible.”



Kathryn Delve (Tutor)

HDIF (BSC Hons), ACIB, Academy of Floral Art Level 3, City & Guilds Level 4, Institute of Professional Florists (IoPF) Senior Member and AIFD (US Master). MDPF City and Guilds Level 5 Florist, NAFAs Area Demonstrator.

On starting out: “Like Julie, I started out in the Bank until I caught the floristry bug 14 years ago! I went on a floristry course at Weston-super-Mare College, did work experience at my local florist shop, became a NAFAS member and started studying at the Academy of Floral Art. I now have my own wedding and event floristry business in North Somerset.”

Proudest floristry moment: “I was thrilled to gain a distinction my Academy Level 3 exam and then complete the City & Guilds Level 4 course with the Academy. In fact, my proudest floristry moments have all been through the Academy: I won first place in the Manchester heat of WorldSkills UK, was part of our RHS Hampton Court exhibit, and passed the American Masters AIFD.”

Academy highlight: “I now teach the Academy’s Level 2 and 3 courses at Country Baskets in Bristol, which is such an honour. Having learnt so much with the Academy, it is great to be able to pass that knowledge on to floristry’s newest recruits!”




Karen Taylor (Tutor)

NVQ 2 &3, I.C.S.F & Cert Ed

On starting out: “I started out working as a Dental Nurse and then a Clerical Officer in the MOD, but when my children started school, I decided I wanted to re-train. I have always loved all types of art and craft and am entranced by flowers and particularly greenery, so floristry really appealed to me. I enrolled on a course at Bicton and at the same time was offered part-time work in a local florist. That was the start of my love of floristry, I was well and truly hooked!”

Proudest floristry moment: “After four years of floristry training at Bicton College (gaining top student in practical and theory for two years running), I was lucky to be offered the opportunity to teach recreational classes. I undertook my teacher training and ended up teaching the industry qualification and became an NVQ Assessor in the workplace. I feel if you are lucky enough to pursue a career you love and are passionate about it, there is no greater feeling. There is nothing more rewarding than being able to share and pass on my skills and knowledge, and see the pleasure and confidence it brings to students, of all ages and abilities.”

Academy Highlight: “Having enjoyed working for Bicton College for many years, I felt ready for a change and a new challenge. I feel particularly honoured to be asked to join the Academy teaching team. I know how dedicated and aspirational both Tina and Julie are, nothing is impossible, the sky’s the limit and also how positive, enthusiastic and supportive the other tutors are too. The Academy offers high-quality teaching and courses that are flexible to suit all needs, and I am so excited to be part of such a talented, inspirational team and to work in such beautiful surroundings. Happy days!”

Patricia Bond (Tutor)

BSc MSc PhD (education), BAFA Floristry level 2 & 3, C&G Level 4 Floristry, MDPF City and Guilds Level 5 Florist

Starting out ….
I was a late bloomer so to speak. After many years working in higher education I took a career break and discovered the world of floristry. I attended my local agricultural college in Derbyshire for recreational classes and was soon smitten
After moving to Devon I pursued my formal training with the Academy and I’m now studying for my Masters qualification. I have my own studio business and enjoy the freedom of freelance work.
Proudest Floristry Moment ….
Floristry is hard work but totally rewarding. There is nothing more satisfying than being creative and making people smile. My proudest moment is being nominated as BFA IoPF student of the year and reaching the final nomination list. Being a medalist at Fleurex two years in a row was pretty cool too. I have had some exciting opportunities and met some fascinating people along the way from pop stars to movie makers – yes this is a creative industry and I’ve been fortunate enough to meet a lot of interesting folk and work in some historic sites and buildings.
Academy Highlight….
The world is a funny place, I started out in teaching and have taken a journey which has led be right back there! But I’m pleased about that because the Academy is such an exceptional place to learn. I teach the recreational evening class and beginners floristry and I’m just as proud as punch to be at the start of other people’s floristry journey. As a teacher I feel totally supported by my colleagues and Tina and Julie guide and inspire in equal measure. It’s great to be part of the team.



Oliver Forster (Tutor)

RHS Horticultural Cert,

On starting out:  “I have spent the last twenty years tending and managing wonderful gardens, landscapes and estates in Devon and the Cotswold’s. I first discovered a love of Horticulture and the outdoors whilst working on a temporary contract at the wonderful Endsleigh estate on the banks of the Tamar, here I met the wonderful Amanda Randell-Cox who helped me secure my first proper gardening job, I have never looked back!”

Proudest floristry moment: “I hope this is yet to come. I have always loved growing and arranging flowers for the private households that I have worked on, having joined the Academy to tutor Horticulture I am thoroughly looking forward to gaining my formal Floristry qualifications”.

Academy highlight: “Now! I am very proud and excited to be asked to join the academy as a tutor and cannot wait to meet lots of new people and help them get their cut flower gardens blooming”.