About the course

Saturday 8th and Sunday 9th March 2025 TImes 9.30 to 4pm via Zoom

Aimed at florists at the start of their careers and students finishing the Beginner’s Level 2 or Advanced Level 3 course.

Join us from home/shop or workshop via Zoom for two days of exploring running a business/setting up a business.

Becoming a professional florist is not just about the flowers, but about running and managing a business with all that entails from finance and marketing to purchasing, costing, insurance and planning. Our Academy floristry courses give you the skills and techniques to produce beautiful floral designs, for example, but how do you find the people to buy them?

If you have recently started out in business or are going to start your own commercial venture on completion of your practical floristry course, then our Essential Guide to starting a Florist Business course is for you.

Planning is essential for any commercial enterprise, whether new or established. With an ever-changing economy, trends and new competitors, business plans need to be reviewed and updated on a regular basis. This course will help you plan your strategies, look at your competition, create a brand image, keep track of your financial position and make best use of social media.

Day 1 we will explore:

Business planning

Targeting prospective customers- indentify who are you looking for, what products do they want to buy and how

Costing floral designs- decideing on your businesses strategy

Social media for florists- how to use it to add value to your business

Day 2 will cover:

Cash flow- identifying the weaknesses in your year, systems that can help you stay on top of income and debt

Branding yourself and your business- what is your drive, passion, dream, location, business plans, life plans

Marketing yourself and your business- how, where, time allocation, budget, different marketing possiblities

Objective setting- create a plan, structure and focus

Other responsibilities: legal, accounting, insurance= pointing you in the right direction of further support and reading.

You will leave with lots of tools to inspire you to set up your brand, business, social media and web site.