About the course

Aimed at florists at the start of their careers and students finishing the Beginner’s Level 2 or Advanced Level 3 course.

Becoming a professional florist is not just about the flowers, but about running and managing a business with all that entails from finance and marketing to purchasing, costing, insurance and planning. Our Academy floristry courses give you the skills and techniques to produce beautiful floral designs, for example, but how do you find the people to buy them?

If you have recently started out in business or are going to start your own commercial venture on completion of your practical floristry course, then our Essential Guide to starting a Florist Business course is for you.

Planning is essential for any commercial enterprise, whether new or established. With an ever-changing economy, trends and new competitors, business plans need to be reviewed and updated on a regular basis. This course will help you plan your strategies, look at your competition, create a brand image, keep track of your financial position and make best use of social media.

Day 1 we will explore:

Business planning

Targeting prospective customers

Costing floral designs

Social media for florists

Day 2 will cover:

Cash flow

Branding yourself and your business.

Marketing yourself and your business

Objective setting

Other responsibilities: legal, accounting, insurance

You will leave with lots of tools to inspire you to set up your brand, business, social media and web site.