C&G Level 5 Floristry


Who’s it for?

The City & Guilds Level 5 Master Diploma in Floristry is the most advanced floristry course you can study in the UK, and is the ultimate statement of excellence in professional floristry. It will inspire you creatively, test you technically, challenge you academically and push you to excel.

Your Academy tutors will be there to support you every step of the way until, by the end of the Level 5 course, you will have become a certified British Master Florist.

Our Academy Level 5 students have won medals – including 5 Gold medals – in the RHS Chelsea Florist of the Year competition, created Gold and Silver award-winning stands at the RHS Hampton Court Flower Show, and won the Level 5 team competition at the New Covent Garden Flower Market College Day for two consecutive years, as well as teaching in floristry colleges or running successful florist businesses.

To be accepted onto the course, you will need to have completed a City & Guilds Level 4 floristry qualification OR you will need to have the equivalent industry experience.

How’s it structured?

The Academy Master Training Programme offers a unique way of developing your floristry skills and knowledge with flexible access to the City & Guilds Level 5 Master Diploma in Floristry.

We have designed the Academy Master Training Programme Level 5 modules to accommodate your lifestyle and learning objectives. You can study the modules as individual units purely for CPD purposes, or you can go all the way and complete all five modules to attain the full City & Guilds Level 5 Master Diploma qualification and be a fully certified British Master Florist.

Each of the five Level 5 units will develop your expertise in a specific area, re-inspiring and invigorating your love for floristry, and helping develop you as a leading floral designer.

You pay for each module individually. All the content and assignments are linked to the City & Guilds programme, and so you will have to complete a whole unit before moving onto the next module.

If you would like to achieve the full City & Guilds Level 5 qualification, then you have up to three years in which to complete the five units and sit the exam.

What will I learn?


Design Concepts and Hand Tied Module

In this module, you will:

  • Use, explore and analyse a range of design concepts including Gregor Lersch’s design schema
  • explore a range of sources of design
  • identify your own design drivers, enabling you to understand and create your unique and individual style
  • explore the development of complex tied designs and their profitability potential for your business
  • explore innovative packaging for outstanding tied work including funeral, corporate and wedding floristry
  • assess emerging concepts of what tied design can be including the new laying bouquets and how you can set your work apart

Assessment: There is one assignment for this module, and you will need to evaluate the practical designs you create.

Business Development Module

In this module, you will:

  • learn how to create an effective and streamlined business with effective marketing and promotion
  • create a range of polices and procedure to ensure the proper functioning of your florist business
  • explore staff development, incentives and recruitment for the best possible efficient team
  • create pricing policies to ensure that you are pricing for profit
  • explore the customer experience in your florist shop or studio and identify ways to improve and develop it to exceed your customers’ expectations
  • explore sales techniques to increase sales and turnover
  • evaluate what your current corporate branding says about you
  • experiment with displays and marketing tactics
  • ensure compliance with retail legislation.

Assessment: There are three assignments in this module.


International Designs in Mediums Module

In this unit, you will:

  • take a trip around the world for style and technic inspiration to fire both your and your customer’s imaginations
  • tap into customs and traditions that excite and enthuse sales in your business
  • try out a wide range of mediums with which we can create designs, including environmentally friendly arrangements for conscientious
  • Explore trend-setting international designs for inspiration for new thoughts on design processes, products and techniques.

Assessment: There is one assignment to complete with this module, and you will need to complete the evaluations for the practical designs you have created.

Wiring and Gluing Designs with Botanical Studies Module

In this unit, you will:

  • design and innovate clever use of wiring techniques for modern commercial floristry
  • assess how these techniques have been developed by leading floral designers not only in wedding work, but also in other areas of floristry
  • explore and use a vast range of gluing techniques using a wide range of gluing mediums
  • study how they can be used in aspects of commercial floristry such as funeral and corporate design
  • investigate the botanical processes that influence the use of floral materials to better understand how best they can be used to ensure the highest profitability to the business
  • explore the impact of floriculture on the environment and how you can benefit the bottom line whilst engaging environmentally savvy customers.

Assessment: There are two assignments attached to this module, and you will need to complete written evaluations of the practical designs you created.

Design Innovation, Bespoke Concepts and Events Module

In this unit, you will:

  • develop design innovation to make you and your business stand out from the crowd
  • explore the influences of a wide range of national and international designers, trends and emerging concepts
  • explore merchandising and display methods to promote sales of these types of designs.
  • explore large-scale works and their construction as well as themed ideas for corporate work
  • develop models to their full potential

Assessment: There is one assignment for this unit, and you will need to write evaluations of the practical designs you created.

Exam Module

The Exam Module is all about preparing you properly for the City & Guilds Level 5 exams and involves four days plus additional time with set tasks. It includes a mock practical and theory exam as well as the final practical and theory exam. We support you in compiling and presenting your final portfolio, and help you prepare your toolbox for the exam.

Please note that you need to provide your flowers, foliages and sundries for the mock exam. All your flowers and sundries are included in the exam, but there may be a cost to putting the final portfolio together, printing pictures or creating a photo book.

Assessment: This unit requires you to sit the mock exams and the final exams, and you will need to answer practice questions and complete speed tasks to improve your speed.

Who are my Academy Level 5 tutors?


You will be in very good hands with our friendly team of Academy tutors. We are all highly qualified florists and tutors with considerable real, commercial floristry experience – and we are absolutely passionate about what we do.

The tutor teaching the City & Guilds Level 5 course this year will be Tina Parkes.

What does it cost?

You can pay for each unit individually.

Flowers, foliages and sundries are not included in the fees. You can source your own, or we can source them for you at wholesale prices. You should allow around £30-40 per day for the cut material and sundries.

As from 1st September 2017, Academy Level 5 teaching will be priced as follows (all prices include VAT at 20%):
£797                 per module, payable 14 days before the start of each module.

£150                 Registration fee for City & Guilds examination body, payable halfway through the first unit. Your registration is valid for three years.

£545                 Exam module fee (payable in June 2019)


£4680               TOTAL for the complete City & Guilds Level 5 course and exam

When can I start?

Thanks to the modular nature of the Academy Master Training programme, you don’t have to wait for the traditional academic year to get started on your Level 5 course. Instead you can simply enroll at the start of a module.

The courses take place on Mondays and Tuesdays only at our idyllic Devon location:

EXETER: Academy of Floral Art, Dunchideock, Nr Exeter, Devon EX2 9UA

Module Dates
Business Development 22-23 January 2018, 16-17 February 2018, 19-20 March 2018, 23-24 April 2018
International designs in medium 14-15 May 2018, 18-19 June 2018, 9-10 July 2018
Wiring & Gluing Designs & Botanical Studies 24-25 September 2018, 15-16 October 2018, 12-13 November 2018
Design innovation & events TBC January, February, March 2019
Design Concepts & Hand Tied TBC April, may Jun 2019
Exam Module Mock in May 2019, Exam in July 2019

If are ready to become a British Master Florist, then you can book onto your first module by clicking the box below. We have the next two modules available to book now :

  • Business unit starting in Jan 2018,
  • International Module in May 2018

More units will be added.

On the other hand, if you would like to talk to the Academy team for more advice and guidance, you can call us to chat it through on 01392 834893 or email us at info@academyoffloralart.com.

We look forward to speaking to you.

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